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| Bernard Zyscovich at the Miami-Dade CCIM Meeting |
On November 10th 2017, the CCIM Miami-Dade
district hosted its monthly meeting at Morton’s Steakhouse in Coral Gables.
It
was a unique occasion with guest speaker Bernard Zyscovich, founder and CEO of
Zyscovich Architects. Mr. Zyscovich leads a transnational team of architects
impacting lives around the world with innovative architecture and interior
design for consumer consumption (see www.zyscovich.com/).
Mr. Zyscovich's talk was entitled, “On the intersection of Design and Disruption.”
Disruption
The underlying theme of Mr. Zyscovich’s presentation is
disruption. Disruption has been most evident in the sector of technology. For
almost a century, Kodak held the dominant position in the photographic film
industry. Remember the Kodak moment? Yet, they failed to adapt; the disruption
of digital photography was in full force. Towards the end, Kodak became
protector of patents, instead of innovator in technology.
Disruption is also felt in our social lives, where social
media and cellphones rule. Through the advent of social media, it is hard to
establish a network without Facebook, Twitter, Linkedin, Instagram.
These
platforms are embedded into our social lives. Even in conversation with friends,
we often show them a new picture on our phone.
Block-chain such as the architecture of Bitcoin. Other systems will emerge using "block-chain" which may change the way banking and financial transactions are transacted.
Disruption and Design
Disruption is also occurring in the design sector, where
micro apartments are the new buzz. Micro- apartments are units as small as 300
Sq.Ft. To put it into perspective, the average two-door garage is between 480
to 625 Sq.Ft. Now this begs the question, why would anyone want to live there?
Mr. Zyscovich provides an answer. People, especially millennials are looking
for an experience. These micro-apartments have a wall bed, kitchen, and bathroom,
all you need for urban living. Furthermore, they form on social space, where
people tend to congregate.
According to Mr. Zyscovich, the old gospel preaching
location, location, location is not true anymore. Retailers, developers,
designers must find where the people are. The people are looking for an
experience, for amenities, communal work, walking space, social areas with
Wifi. If you make a destination where it is cool and interesting, where people
want to be, almost any use would work.
Mr. Zyscovich shared how the thinking in architecture has
changed. Before, many architects had a vision of being the person that would change
the world through design; now, many architects are happy to be a participant in
a successful project. Collaboration in the office is essential and should be
fun. As an example, playing ping-pong with your colleagues should be part of the experience.
In the end, “the intersection of Design and disruption is to
understand these trends and embrace them!” – Mr. Zyscovich.
December 13th REEAC and CCIM Toy Drive Networker
Bocas House Coral Gables, 2 Aragon Avenue.
5:00 PM- 8:000 PM
January 17th, 2018 CCIM Outlook Commercial Real Estate Conference
Coral Gables Country Club
7:30 AM to Noon
Britt J. Rosen, CCIM, Miami-Dade District President &
Carlos Rodriguez Jr., CCIM Miami-Dade Board of Directors
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